Store Zeki

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A Turkish brand of bold swim- and beachwear

Review of Zeki

Product range. Hundreds of one-pieces and two-piece separates, beach tunics, and sleeveless summer dresses. Recently, the label has extended its range to cover lingerie as well. Remarkably wide selection notwithstanding, the pieces themselves are quite unassuming with the great bulk of them capitalizing on oozing sexuality and replete with all kinds of ties, lace-up fastenings, and straps. The colourways favoured by Zeki Triko are either vivid monochromes or bear a distinctly Turkish sensibility and play with elaborate multi-print designs. And watch out for all-over photorealistic prints with the most flattering look of the king of the jungle. More understated pieces in neutral colours are also available but are well outnumbered by the former category. It's also good to know that Zeki are certainly not your brand of choice when it comes to buying swimsuits to rock poolside.

Originality. Zeki Triko put emphasis on the scope of their product range: the label releases over 800 styles annually. Unless you're a minimalist junkie, there's plenty to choose from.

Chic. Deciding on a swimming suit is known to be an NP-hard problem. Lingerie stores stocks are only so limited, while sports swimwear is not to every girl's liking. In such cases Zeki can come as a last resort: chances are that you pick your perfect swimming suit from hundreds of styles ranging from solid colour bikinis to embroidered side slit tankinis.

Pricing. On average, two-piece separates cost about £120 to £160, while one-pieces are £200. The price point, although not the lowest on the market, is reasonably justified by the decent quality.

Corporate history highlights. The company was founded in Istanbul in 1958 and has been known as a beach- and swimwear specialist since then. The Turkish company managed to succeed on the international stage: swimsuits by Zeki Triko are sold on 5 continents and in 25 countries.


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