Product range. On the one hand, Gant is about classic blazers, pastel sweatshirts, mid wash denimwear, and starched shirts, on the other hand it's also about light fabrics and slouchy, oversized silhouettes. The collections of footwear deserve special mention: loafers, oxford shoes, sandals, high heels, and flats all made from quality organic materials. Gentlemen are also recommended to have a look at the collection of steel watches with straps in genuine Italian leather.
Originality. Gant is good at reinventing and bringing up to date old classic styles. Their items are usually minimalist in design, but still never look unadventurous or old-fashioned.
Chic. Gant collections regularly feature at New York Fashion Week.
Pricing. The price range is between €25 for a tee and €300 for a piece of outerwear.
Corporate history highlights. The company was established in 1949 in New Haven, USA. Bernard Gantmacher's family enterprise started out by selling tailored men's shirts with innovative details like the locker loop, the box pleat, and the back collar button. In the 1980s the brand was acquired by Pyramid Sportswear, Sweden. The menswear only product range was extended to include clothing for kids, footwear, fragrances, timepieces, and homeware. But it was only in the beginning of the 21st century that Gant first launched its womenswear range. Gant advertising campaigns of the past featured Robert F Kennedy Jr., author and art theorist Susan Miller, ocean environmentalist Jean-Michel Cousteau, and others.
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