Product range. Jeans and shorts for men and women: bermuda shorts, classic straight, slim straight, skinny and flare jeans. So it's a no-brainer to pick something to your liking, but the devil is in the price tag.
Originality. Calvin Klein jeans is an icon of its time that gradually turned timeless classic.
Pricing. The price range is remarkably wide. The most basic models or men's cut-off shorts are available at €62, but the price tag of €120 is way more common.
Corporate history highlights. Yves Saint Laurent revolution that he made by first showcasing tuxedo suits for women started top-down and was later chivalrously supported by Calvin Klein in the bottom-up fashion with the catwalk occupied by the girls wearing jeans. It was year 1978, by that time jeans origins as men's workwear had already slipped from the public consciousness, yet it was Klein to blur the gender boundaries so boldly for the first time.
Trivia. Success and brand recognition notwithstanding, the company struggled for survival and nearly faced bankruptcy in 1992. Launching ck sportswear line for young people and enjoying the success of Calvin Klein underwear was the saving grace for the company. The profits were regained, with the crisis overcome.
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