Product range. Calvin Klein Underwear offers two lines: the basic line includes the classical CK models of white and black colours, while the first line is reflective of seasonal trends: original lace lingerie, stretch-satin underwired bra, and lace bodysuits. However, they will cost you several times the price of the basic line items. Beachwear and homewear are also on offer at CK stores.
Originality. Calvin Klein boxers are arguably the most recognizable underwear in the world. The design that has some history behind it adds to the importance of this piece of underwear.
Pricing. Bra and panty sets start from €40 on, men's iconic boxer briefs with exaggerated front logo waistband are €27.
Corporate history highlights. As if blurring the gender boundaries in apparel were not enough, Calvin Klein continued his subversive activities in the underwear direction. The video for the first advertising campaign of Calvin Klein Underwear featured a man and a woman of nearly identical build and hairstyle showing off unisex undergarments.
Trivia. Rap-conscious youngsters were happy to find a new trend to follow with the now iconic Calvin Klein campaign that featured then-rapper Marky Mark bragging the front logo waistband of his CK boxers showing through his slightly pulled down jeans. This is how the branded clothing craze began, with Calvin Klein being the first designer to have branded underwear.