Store Marella

Product range: women's trouser suits, loose fitting shirts, and romantic-tinged dresses. Emme, the entry price line of the brand, is all about breton stripe tops, parkas, and jeans. Marella is also worth to stop by when looking for a special occasion dress: if you need something subtle, a range of full length evening gowns issued by the brand every single season is at your disposal. Prints are unobtrusive with details kept to the bare minimum. The brand follows the 'nothing superfluous' credo. Perhaps the only exception to this rule are colourful and fancy handbags, a potpourri of just about everything from Mansur Gavriel to Gucci.

Originality: Marella is a brand of casual clothing with a hint of aristocratic fashion. This is a perfect choice for managers of Forbes Top 100 companies and wives of government officials: solemn and noble, but never artsy-craftsy.

Relevance: key trends as exemplified by loose-fitting silhouettes and austere menswear pattern cutting lend themselves naturally to office wear classics. This yields relevant yet anything but fashion-forward products. They cost a small fortune, while looking understated as one would expect from timeless office wear.

Pricing policy is typical for the bridge segment price point: a dress by Marella is available for ₽15,000, overcoats are ₽30,000, while jumpers are ₽10,000.

Corporate history highlights: Marella is a sister brand of MaxMara. Back in 1973, this was the name of a MaxMara line that proved commercially viable enough to grow into a brand of its own in 1988. Many still align Marella with Milla Jovovich who served as the face of the label for eight consecutive years.

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