JNBY store

Store JNBY

Eco-friendly conceptualists from China who favour organic materials and sophisticated tailoring

Review of JNBY

Product range. At the core of JNBY collections are sophisticated tailoring, austere basics, colourful layered pieces, and piecewise clothes. JNBY is a go-to for distressed knit dresses, embroidered patch shirts, ribbon block sweaters, as well as their signature outerwear. Coats and overcoats by JNBY are very likely to become your wardrobe staples and will serve you for years to come.

Originality. JNBY's style could be best described as idiosyncratic as it takes some guts to rely on advanced deconstructed tailoring while chasing mass-market appeal. The chances are that at JNBY one can get a designerish piece at a bargain price.

Chic. Lives up to the expectations. Among fashion labels that bring down their products to an affordable price point, JNBY could be considered as one of the most advanced.

Pricing. JNBY is a middle-up class brand with an average piece available for £150 to £300.

Trivia. JNBY stands for 'Just naturally be yourself'. JNBY designers proudly claim that their collections are manufactured in a way that involves no harm to the surrounding environment.

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JNBY essentials

Official JNBY website, JNBY online store:
JNBY stores opening hours and phone numbers:

JNBY lookboks, articles, and news

JNBY. Autumn/Winter 2020
  • 26 October 2020

JNBY. Autumn/Winter 2020

JNBY. Autumn/Winter 2019
  • 25 September 2019

JNBY. Autumn/Winter 2019

JNBY. Spring/Summer 2019
  • 19 March 2019

JNBY. Spring/Summer 2019

JNBY. Autumn/Winter 2018
  • 05 September 2018

JNBY. Autumn/Winter 2018