Equipment store

Store Equipment

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A label known for its somewhat feminine shirts with a distinct French touch

Review of Equipment

Product range. Initially, Equipment focused on women's shirts, but gradually the company extended its collections to also cover sweatshirts and blouses, and other wardrobe staples. The silhouettes are mostly relaxed or oversized. The pieces are made with lightweight fabrics. The diversity within the otherwise monotonous range is achieved with print designs. Equipment also offers an extensive range of knitwear that includes sweaters, cardigans, and neat cashmere dresses with exaggerated turtlenecks. Equipment's collections, however, lack tops and bottoms.

Originality. Equipment is a somewhat exquisite, somewhat minimalist, but distinctively French label. Menswear inspired oversized silhouettes notwithstanding, the shirts don't look genderless. Unassuming styles dominate the collections, but still there's no shortage of feminine detailing and colourways. The pieces are neither tasteless, nor they are unique. In the past, the company collaborated with Kate Moss and Garance Doré.

Chic. Equipment is credited with opening a safety valve for female office workers. The pieces by Equipment are not overly formal and are quite zeitgeisty. The company targets a broad audience at the price of being somewhat unvaried and uninventive. That is to say Equipment is not fashion-forward by any standard.

Pricing. The great bulk of the shirts fall within the $220-260 range, while a jumper or a knit dress costs $300 each.

Corporate history highlights. Christian Restoin (husband of Carine Roitfeld, a former Vogue Paris Editor-in-chief) launched Equipment in Los Angeles, in 1976. In 1998, he retired from the company, but made a comeback in 2010 acting as a creative consultant. The same year, Equipment was relaunched under the leadership of Serge Azria, The CEO and creative director of Joie and Current/Elliott. Nowadays, Equipment can boast a network of over 600 stores in 60 cities worldwide.


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