Store U.S. Polo Assn.

Product range. Instantly recognizable styles of cardigans, trousers, and naturally polo shirts known for their impeccable collars and available in classic colours: deep blue, red, and white. The brand with its 125 year history and the sport of polo as its part and parcel remains true to its heritage while finding new inspiration under the licensed management of Aydınlı Group, Turkey (since 1997) that also manages Pierre Cardin, and Cacharel. A touch of diversity to the otherwise long established styles is added with seasonal collections that feature all-time favourites reissued in previously unexplored colours with every new season.

Originality. Polo clothing at its best. At U.S. Polo Assn. they champion the style they themselves developed decades ago.

Chic. At U.S. Polo Assn. speaks not of the latest trends, but of the old good sportswear chic.

Pricing. Even though polo has been traditionally aligned with the affluent (think Ralph Lauren), the apparel by U.S. Polo Assn. is affordable for a broad audience. The prices are perfectly acceptable: iconic polo shirts cost €30 to €40, not mention clearance sale deals. None of the staple pieces offered by the brand are in the price above beyond €150.

Corporate history highlights. The brand originated in 1890 when the sport of polo made its American debut. With the foundation of United States Polo Association (USPA), the governing body for the sport of polo in the USA, U.S. Polo Assn. has become its official brand sanctioned to make authentic polo clothing and accessories for the Association (nowadays, manufactured by Jordache, its official licensee).

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