Product range. It looks as if River Island was born for the sole purpose of pleasing all kinds of socializers. Finally going to give a try to one of those parasol cocktails? River Island is ready to provide you with easy-going yet not obscene dresses, footwear appropriate for the occasion, glitter and feather fascinators. Feeling up to a Friday night whiskey party? River Island would then be glad to offer you sweatshirts, karategi jeans, and unpretentious dress shirts. Although River Island doesn't target hardcore ravers, they can also pick something to their tastes there.
A part of womenswear collection is available in petite sizes for teen girls. The company also makes clothing for kids, though it's hard to call it a success: as a rule, the designs boil down to womenswear made smaller.
Originality. Every season River Island taps an emerging British designer to collaborate on a limited edition of garments. The result is trendy, of decent quality and quite affordable.
Chic. River Island is utterly on-trend, no place for timeless classics. There's a chance though for an item to get hackneyed and outmoded already by the time you get your hands on it.
Pricing. The prices are above the current mass market price level and, unfortunately, not always backed up by the make quality.
Corporate history highlights. The company was founded by Bernard Lewis and his brothers in London in 1948 and since then changed its name several times before settling down on the now all-familiar River Island.
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