Store Etam

Product range. Lingerie, homewear, and swimming suits, i.e. all repertoire staples of a modern lingerie store. Recently, Etam has launched in-house manufacturing of casual womenswear and even footwear. However, most of their loyal customers still perceived the company as a lingerie label.

Originality. The sizing chart is all-inclusive: from 80A 'magic up' push-ups to 105F lace demi cups.

Chic. The product range offered by Etam is well-nigh comprehensive and cover everything from lace lingerie to micro mold styles for everyday wear to and sports bras and panties. So the chances are you'll find there a perfect set appropriate for any occasion.

Pricing. Very friendly.

Corporate history highlights. Etam, a French lingerie label, was founded in 1916. The first Etam store was opened in Paris in the years that saw the emancipation of women and the rise of the anti-corset movement.

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