DIM store

Store DIM

The brand that started it all for seamfree lingerie with notched edging

Review of DIM

Product range. Undergarments for women, men, and teens, hosiery, homewear, pajamas, and swimming suits. All pieces by DIM are very comfy, if unpretentious. DIM is a go-to destination for no-show panties and push-up bras without underwire, which puts less pressure on the breasts. DIM (short for 'Le bas Dimanche', or Sunday stockings) is best known for the introduction of 'bas sans couture', seamless stockings, that were revolutionary and revelatory for their time.

Originality. The size chart by DIM is all-encompassing and covers all sizes from petite teen bras to 105F and other D+ range sizes. DIM is one of very few lingerie retailers that make minimizer bras to make breasts look one cup size smaller, which is a must for large busted ladies.

Pricing. On the pricey side, but expect good quality. Many styles are available as sets which makes them good value for money. DIM fans have also learned to wait for generous and rewarding seasonal sales.

Trivia. Austere designs notwithstanding, DIM lingerie is so much more than meets the eye. For example, Body touch bras by DIM are subtly padded and use ultrasonic seaming. They enhance the bust, they are safe, and they act like a second skin.

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DIM essentials

Official DIM website, DIM online store:
DIM stores opening hours and phone numbers: