Product range. For the most part, these are eloquent and feminine all-purpose items. Available at Mango are embroidered jacquard jackets, suede mini skirts and whatnots, however, they will meet the needs of only those who's not afraid of bumping into one of her "clonal colony" sisters on the street. The company is not targeting any specific age group: both undergraduates and mature women alike frequent Mango stores. In 2008, Mango launched a men's line H.E. (renamed Mango Man in 2014), yet it's unlikely to ever rise to stars and eventually to cash cows in Mango's portfolio.
Originality. Of utmost interest in the entire range of garments and accessories offered by Mango are the capsule collections created in collaboration with celebrities like sisters Penélope and Mónica Cruz and Kate Moss, to name just a few.
Chic. Mango pieces looks fresh and trendy, but only modestly so. The company is not after copying catwalk styles.
Pricing. Fair. The price per piece on average is comparable to Zara's, and when purchased at the sales price with generous discounts (up to 70% off) a shirt dress might cost you a mere €10.
Corporate history highlights. The company was founded by Turkish emigrant brothers Isak Andic and Nahman Andic whose family moved to Spain when they were 14 years old. They started by selling hand-embroidered t-shirts imported from Turkey at a flea market stall in Barcelona. The business proved profitable and Isak even managed to sell some accessories he handmade himself. This microenterprise prompted the brothers to explore more closely the growth opportunities and as early as in 1984 the first Mango store was opened on Paseo Gracia, one of the major avenues in Barcelona. Andic decided on the company name after his trip to Philippines where he had enjoyed the mango for the first time. The sweet and juicy taste of mango, that he found novel and refreshing, captivated Isak and inspired him to name the company after the fruit that is pronounced pretty much the same in any language.
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