
Mass affluent in Saint-Petersburg
We keep our eyes on 93 mass affluent brands carried in Saint-Petersburg stores and we make sure to recommend you the best of them. All there's to know: reviews, must-have products with up-to-date prices, special offers, store locations, and phone numbers
Mass affluent in Saint-Petersburg in a nutshell
Mass affluent in Saint-Petersburg:
93 brand, 232 stores
The most viewed this month
Store locations and opening hours for mass affluent in Saint-Petersburg
see dedicated store pages
A guide to the best 'bridge' brand stores in Saint Petersburg
Bridge is the gap between mass market and luxury labels. There's a lot of competition with a variety of styles, retail chain scales, and price points.
Virtually all well-established and mainstream brands that revisit cardigans, trench coats, and creased trousers, belong here: Massimo Dutti, Reiss, Gant, Max Mara Weekend, Stefanel, and Tommy Hilfiger. These brands are meant to please 'lazy shoppers' as their collections are almost free of blatantly tasteless pieces and made up of items that lend themselves easily to matching with each other.
To our tastes, Uterque stand out from the competition. Items by this label are both austere and 'architectural', a clever twist on the 1970s fashion. Of no less importance for the brand's DNA are accessories and jewellery.

Vassa&Co. is the first conceptual Russian brand with in-house production facilities and an extensive retail chain covering the whole of Russia. Multi-layered and asymmetric designs and experimental cutting techniques make some of their pieces look avant-garde. That said, their rails know no lack of solid-colour shirts, pencil skirts, and tight-fitting roll neck jumpers.
JNBY are a go-to for sculpturally inclined dresses, overcoats, down jackets, as well as basic trousers, jumpers, and T-shirts. Most of the items come in solid blacks, whites, grays, and beiges. Occasional prints are usually abstract, even though pop art and primitivism-inspired designs are also in place. As much interesting is the selection of footwear available at the store: during seasonal clearance sales boots by Jeffrey Campbell are sold there for ₽2,500.
The best menswear brands bordering between streetwear and casual fashion are carried by Mint. The Mint team import items by Maison Kitsune, Our Legacy, Han Kjobenhan Stone Island and make them available to Saint Petersburg fashionistas. Add to this that Mint is the only Saint Petersburg store that stocks limited edition styles by Yeezy and the like.

The DLT department store is home for a number of shop-in-shops by well-established French and American labels: Equipment, Alice + Olivia, Sandro, Au Jour Le Jour, Sisley, and Maje. American Vintage, a brand of basics that is still less than popular in Russia, merit our special admiration. A widespread notion of basics as coming in either black or white has been refuted by American Vintage whose pieces, as simple as they are, are very colourful. As if it were not enough, the brand makes painstaking effort to ensure that fabrics they use are soft and feel nice to the touch.
The mass affluent brands we like

An upscale label of essential bags, footwear, chunky jewellery, and apparel made of organic materials
1 stores in Saint-Petersburg

Apparel that is as lightweight as candyfloss and as hyper-coloured as lollipops
2 stores in Saint-Petersburg
All mass affluent in Saint-Petersburg
08sircus
AG Jeans
Amen
AMI Paris
Andrea Campagna
Au Jour Le Jour
Baldessarini
Barbour
Bogner
Bogner Fire+Ice
Bugatti
Calvin Klein
Calvin Klein Jeans
Campione
Caterina Leman
Citizens of Humanity
Clu
Cop.Copine
Crea Concept
Cruciani
Current / Elliott
Cyrille Gassiline
DKNY
Dom Rebel
EDIT
Elena Furs
Elena Miro
Eleven Paris
Equipment
Etre Cecile
Falconeri
Folk
Fred Perry
Fuchs Schmitt
Ganni
Gant
Gerard Darel
Guess
Han Kjobenhavn
Hendersononline
Iro
Jacob Cohen
J Brand
JNBY
John Smedley
Kate Spade
Lacosteonline
La Martina
Laurel
Les Benjamins
Locations of top-ranked Mass affluent
- Mass market fashion
- East-European labels
- New wave labels
- Streetwear
- Designer fashion stores
- Mass affluent
- Multi-brand stores, concept stores, and department stores
- Vintage
- Footwear and accessories stores
- Jewellery stores
- Sportswear stores
- Beauty products
- Childrenswear stores
- Lingerie and homewear stores
- 08sircus
- 12 STOREEZ
- 16station
- 21Shop
- 3-15
- 8-store
- ALDO
- Acne Studios
- Acoola
- Adamas
- Afour
- Agent Provocateur
- Alena Akhmadullina
- Alexander McQueen
- Alexander Terekhov
- Alexander Wang
- All Seasons Comfort
- AllTime.ru
- Aloha Gaia
- Alpindustria
- Ambar Vintage
- Andrea Campagna
- Andy Carry
- Ann Demeulemeester
- Anna Verdi
- Armada
- Arny Praht
- Art-T-Shok
- Ashgrey
- Ashish
- Asics
- Au Jour Le Jour
- Au Pont Rouge
- Avgvst
- BGN
- Babochka
- Baldinini
- Balenciaga
- Bally
- Balmain
- Barbara Bui
- Barbour
- Basconi
- Bat Norton
- Bats
- Beba Kids
- Bershka
- Big Brand
- Boardriders
- Boardshop №1
- Bobbi Brown
- Bogema
- Bogner
- Bogner Fire+Ice
- Bol'shoj
- Bordelle
- Borodist
- Bosco Fresh
- Bottega Veneta
- Boutique № 5
- Braccialini
- Bronnitskij yuvelir
- Brunello Cucinelli
- Brusnika
- Burberry
- Butteri
- Button Blue
- Byustie
- C.P. Company
- CCC
- Cacharel
- Calipso
- Calvin Klein
- Calvin Klein Jeans
- Calvin Klein Underwear
- Calzedonia
- Camper
- Canada Goose
- Canali
- Capsula
- Captain's Mate
- Carnaby
- Cartier
- Carven
- Casadei
- Casall
- Caterina Leman
- Celine
- Champion
- Chanel
- Chantal Thomass
- Charlotte Olympia
- Check Ya Head
- Chester
- Chloe
- Chopard
- Christ's Teeth
- Christian Louboutin
- Christofle
- Christopher Kane
- Clarks
- Cocos Moscow
- Code7
- Colette Malouf
- Colin's
- Columbia
- Comme des Garcons
- Concept Club
- Converse
- Cop.Copine
- Corneliani
- Cosmotheca
- Crocs
- Cropp
- Cultsome
- Cyrille Gassiline
- D.O.M.
- DIM
- DKNY
- Dal Lago
- Damir Doma
- Dan' Mode
- DayNight
- Decathlon
- Defile
- Demeter
- Deseo
- Detki
- Detskij mir
- Diane von Furstenberg
- Diesel
- Dikaja Orhideja
- Dior
- Diplomat
- Dirk Bikkembergs
- Dochki-Synochki
- Dolce & Gabbana
- Domani
- Dr. Martens
- Dries Van Noten
- Dva mjacha
- Dzhanelli Jewellery House
- ECCO
- Edmins
- Ekaterina Smolina
- Ekonika
- Ekran Optika
- Emilio Pucci
- Emporio Armani
- Equipment
- Eres
- Ermenegildo Zegna
- Escada
- Estelle Adoni
- Etam
- Etro
- Eugenia Kim
- Eversale
- F3 Studio
- F5
- FAB store
- Falconeri
- Falke
- Fendi
- Fiksson
- Fila
- Finn Flare
- Fiorella Rubino
- Fleur of England
- Footbox
- Forward
- Fred Perry
- Freywille
- Furla
- Gant
- Gap
- Gate31
- Geox
- Gerard Darel
- Gino Rossi
- Giuseppe Zanotti Design
- Givenchy
- Glance
- Glenfield
- Golfstream
- Grunge John Orchestra. Explosion
- Gucci
- Guess
- Gulliver
- H&M
- Han Kjobenhavn
- Hanro
- Harakter
- Harold
- Helly Nansen
- Helmut Lang
- Henderson
- Hermes
- Hopeshop
- House
- Hugo Boss
- I AM Studio
- Ianis Chamalidy
- Icepeak
- Ija Jots
- Ilcott
- Ile de Beaute
- Ilya Chelyshev
- Incanto
- Incity
- Initials
- Intimissimi
- Isabel Garcia
- J.Kim
- JNBY
- Jacadi
- Jack Wolfskin
- Jacquemus
- Jana Segetti
- Jeans.Only
- Jil Sander
- Jo Malone London
- Joseph
- Junior
- Kant
- Kari
- Kashemir i shelk
- Kenguru
- Kenzo
- Kiehl's
- Kiton
- Kixbox
- Kokosina
- Konsul
- Kotofey
- Koton
- Krakatau
- L'Occitane
- LECHARLATAN
- LUUK dizajn market
- La Mer
- La Perla
- Labor
- Lacoste
- Lady Collection
- Lanvin
- Le Soffre
- Lee
- Lefties
- Lemaire
- Lena Maksimova
- Les Montres
- Letual
- Levi’s
- Leya.me
- Lomonosova 22
- Longchamp
- Louis Vuitton
- Lounger
- Love Moschino
- Love Republic
- Luch Design
- Luhta
- Lush
- M.Reason
- MAC Cosmetics
- Made in Seoul
- Maison Margiela
- Maje
- Mango
- Mango Man
- Mania Grandiosa
- Manolo Blahnik
- Mansur Gavriel
- Marc Cain
- Marc Jacobs
- Marc O'Polo
- Marca
- Marella
- Marks&Spencer
- Marni
- Mary Katrantzou
- Massimo Dutti
- Massimo Renne
- Mavi
- Max Mara
- Max&Co
- Mega Jeans
- Mezzatorre
- Michael Kors
- Mint Store
- Miu Miu
- Mixit
- Modis
- Mohito
- Molecule
- Monki
- Montblanc
- Moschino
- Mothercare
- Myl'naja belka
- NNedre
- NYX
- Natura Siberica
- Nevalenki
- New Balance
- New Yorker
- Nika
- Nike
- Nina Ricci
- No one
- Nomad Goba
- Nomination
- N°21
- O'Stin
- Obey
- Off
- Oh, my
- Omega
- Oodji
- Orby
- Organic Shop
- Otdel
- Outlaw Moscow
- Oysho
- Pal Zileri
- Palmetta
- Pandora
- Paolo Conte
- Parajumpers
- Parfjumer'
- Parizhanka
- Patrizia Pepe
- Paul Smith
- Peremena
- Petek
- Petra
- Pierre Cardin
- Pif Paf Supershop
- Pimp your eyes
- Pinko
- Pirosmani
- Piterskij Schit
- Planeta Sport
- PlayToday
- Pljazhi Mira
- Podruzhka
- Polaroid
- Pompa
- Prada
- Primerova
- Proswim
- Ptentsy Market
- Pull&Bear
- Puma
- Qari Qris
- Quiksilver
- Raf Simons
- Ralf Ringer
- Ralph Lauren
- Ray-Ban
- Razgulyaev x Blagonravova
- Red Valentino
- Redmond
- Reebok
- Reike
- Reima
- Rendez-vous
- Rene Caovilla
- Renegade
- Reserved
- Rick Owens
- Rip Curl
- Ritratti Milano
- Rive Gauche
- Rochas
- Rockland
- Rolex
- Room Store
- Rouge Bunny Rouge
- Roxy
- Runlab
- SH'U clothes
- Saint Laurent
- Saint-Tokyo
- Salamander
- Salewa
- Salvatore Ferragamo
- Samsonite
- Sela
- Sephora
- Shrimps
- Simone Rocha
- SinSay
- Skateshop.ru
- Snezhnaja koroleva
- Soda Firenze
- Sofia
- Sonia Rykiel
- Sorry, I'm Not
- Sozvezdie Krasoti
- Spasibo
- Sportmaster
- Springfield
- St. Friday
- Stas Lopatkin
- Stayer
- Stefanel
- Steilmann
- Stenders
- Stockmann
- Stone Island
- Stradivarius
- Street Beat
- Strellson
- Subbota
- Sunlight
- SuperStep
- Swarovski
- Swatch
- TJ Collection
- Tartine et Chocolat
- Tatyana Parfionova
- Tegin
- Terranova
- Texier
- Tezenis
- The Body Shop
- The North Face
- The Row
- Theory
- Timberland
- Tod's
- Tom Ford
- Tom Tailor
- Tommy Hilfiger
- Tony Moly
- Topman
- Topshop
- Toto Group
- Tourbillon
- Tous
- Traektoria
- Tramontana
- Trial-Sport
- Triumph
- Tvoe
- U.S. Polo Assn.
- UNOde50
- Umbro
- Undiz
- Uniqlo
- Unique fabric
- United Colors Of Benetton
- Usta k ustam
- Uterque
- Vagabond
- Valentino
- Vans
- Vassa&Co
- Versace
- Vetements
- Vicini
- Victoria's Secret
- Viktor&Rolf
- Void Shoes
- Volchok
- Vova
- Walk of Shame
- Weekend Max Mara
- Westland
- Whistles
- White Crow
- Wittchen
- Wolford
- Women'secret
- Wood Wood
- Wrangler
- X-Act
- Yeezy
- Yohji Yamamoto
- Yunost
- Yves Rocher
- ZDDZ
- Zara
- Zarina
- Zenit Arena
- Zolla
- a.testoni
- adidas
- adidas Kids
- adidas Originals
- befree
- forma
- lady & gentleman CITY
- osome2some
- sokolova Bogorodskaya
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