
Mass market fashion in Saint-Petersburg
We keep our eyes on 135 mass market fashion brands carried in Saint-Petersburg stores and we make sure to recommend you the best of them. All there's to know: reviews, must-have products with up-to-date prices, special offers, store locations, and phone numbers
Mass market fashion in Saint-Petersburg in a nutshell
Mass market fashion in Saint-Petersburg:
135 brands, 810 stores
The most viewed this month
Store locations and opening hours for mass market fashion in Saint-Petersburg
see dedicated store pages
A guide to the best mass market stores in Saint Petersburg
As the very name implies, the mass market is an unsegmented market segment with the broadest audience possible. Even if you can well afford buying clothing by higher-end brands, please do not underestimate Zara and H&M. The idea to blend pieces by luxury and affordable labels within a single outfit is as old as time. Just like the idea of mixing brand new and pre-loved items. It has become so common knowledge as to be neglected by too many. However, it's exactly vintage and inexpensive pieces that add that much sought-after careless touch that you badly need when your fashionista's skill and taste are put to test.
The number of mass market brands is ginormous with most of them wholeheartedly ignoring the latest trends. The fashion industry, however, is all about constantly working to keep the market knowledge on the bleeding edge. Only those capable of real-time responding to market signals survive in the long run.

Zara is the best case in point. This company has long been a popular subject of criticism and contention for their unashamed copying of pieces from collections by the most advanced designers of our time. However, consequentialism reigns supreme (at least when applied in the business realm): Zara's strategy is unchallenged, their loyal audience is the broadest imaginable, and their products are most coveted. Zara are the destination for high-street adaptations of items by Vetements, Acne, Celine, and other brands that have swayed the minds of fashionistas around the world.
H&M are an equal of Zara, at least if judged by the scale and brand recognition. This Sweden-based company sticks to a different strategy though. In a nutshell, H&M are the IKEA of the fashion world. The great bulk of their items are clothing basics and footwear, even though clever copies of runway hits are also in place. The number of items made by H&M borders on infinite, that is chances are sooner or later you run into an utterly insane piece that is well worth the effort.
Uniqlo are the number one destination for basics. As we all know the Japanese strive for meticulousness and perfectionism in making just about anything from cars to T-shirts. Uniqlo's greatest hits are ultra light down jackets that lend themselves easily to layering underneath overcoats and the like to keep you warm. Add to this Uniqlo's impeccable basic shirts and relatively inexpensive cashmere jumpers.

Nice and affordable basics are also available from the domestic brands: give a try to Oh, my and NNedre. Mango are definitely worth to pass by when looking for edgy overcoats, jackets, down jackets, and other outerwear of reasonable quality. Gap shine when it comes to denimwear.
Monki are best known for their 90s-ish schoolgirl-tinged style. Their stores are replete with high-rise mom jeans, crop tops, sneakers, and chokers. As hackneyed as this image might be as a whole, as standalone items they can add a refreshing touch to anyone's wardrobe. Pull&Bear have also been traditionally aligned with the 1990s grunge fashion.
Topshop's product quality deterioration in the recent years has been unmatched, if only by Topshop's upsurge in prices. As for New Yorker's product quality, it's sometimes just unacceptable even if one goes by the mass market standards. Bershka, Stradivarius, and Reserved each lack a face of its own, unlike all of the labels mentioned above. It doesn't follow, however, that they can't put a creative twist on a trend that you'll hold most dear to your heart.
The mass market fashion brands we like

Affordable Swedish fast-fashion retailer recognized as an industry leader
14 stores in Saint-Petersburg

Affordable rainbow-coloured basics of decent quality made in Japan
9 stores in Saint-Petersburg

Trendy but not overly conspicuous clothing for those weary of Topshop and American Apparel
3 stores in Saint-Petersburg
All mass market fashion in Saint-Petersburg
5 karmanov
7 For All Mankind
Alan Paine
Albione
Alena Goretskaya
Anna Verdi
Art-T-Shok
Balizza
Baon
Basler
Bat Norton
befree
Bershka
Betty Barclay
BGN
Bill Tornade
Birelin
BML
Bogema
Boggi
Camille Cassard
Castello d'Oro
Charuel
Chi Chi London
Cocos Moscow
Colin's
Concept Club
Cropp
Diesel
Diplomat
Dockers
Elis
Elisabetta Franchi
Eurolady
F5
Familia
Ferrari store
Finn Flareonline
Fiorella Rubino
Flo&Jo
Forman
Frank Walder
Franti
FunDay
Gap
Gerry Weber
Glance
Glenfield
Gloria Jeans
Harakter
Locations of top-ranked Mass market fashion
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Okhta Mall
tel. +7 (812) 602-93-82 -
Mega Parnas
tel. +7 (812) 426-32-48 -
Piter-Raduga
tel. +7 (812) 602-93-87 -
Leto
tel. +7 (812) 602-93-86 -
Okhta Mall
tel. +7 (812) 209-12-97 - tel. +7 (812) 213-67-46
- Mass market fashion
- East-European labels
- New wave labels
- Streetwear
- Designer fashion stores
- Mass affluent
- Multi-brand stores, concept stores, and department stores
- Vintage
- Footwear and accessories stores
- Jewellery stores
- Sportswear stores
- Beauty products
- Childrenswear stores
- Lingerie and homewear stores
- 08sircus
- 12 STOREEZ
- 16station
- 21Shop
- 3-15
- 8-store
- ALDO
- Acne Studios
- Acoola
- Adamas
- Afour
- Agent Provocateur
- Alena Akhmadullina
- Alexander McQueen
- Alexander Terekhov
- Alexander Wang
- All Seasons Comfort
- AllTime.ru
- Aloha Gaia
- Alpindustria
- Ambar Vintage
- Andrea Campagna
- Andy Carry
- Ann Demeulemeester
- Anna Verdi
- Armada
- Arny Praht
- Art-T-Shok
- Ashgrey
- Ashish
- Asics
- Au Jour Le Jour
- Au Pont Rouge
- Avgvst
- BGN
- Babochka
- Baldinini
- Balenciaga
- Bally
- Balmain
- Barbara Bui
- Barbour
- Basconi
- Bat Norton
- Bats
- Beba Kids
- Bershka
- Big Brand
- Boardriders
- Boardshop №1
- Bobbi Brown
- Bogema
- Bogner
- Bogner Fire+Ice
- Bol'shoj
- Bordelle
- Borodist
- Bosco Fresh
- Bottega Veneta
- Boutique № 5
- Braccialini
- Bronnitskij yuvelir
- Brunello Cucinelli
- Brusnika
- Burberry
- Butteri
- Button Blue
- Byustie
- C.P. Company
- CCC
- Cacharel
- Calipso
- Calvin Klein
- Calvin Klein Jeans
- Calvin Klein Underwear
- Calzedonia
- Camper
- Canada Goose
- Canali
- Capsula
- Captain's Mate
- Carnaby
- Cartier
- Carven
- Casadei
- Casall
- Caterina Leman
- Celine
- Champion
- Chanel
- Chantal Thomass
- Charlotte Olympia
- Check Ya Head
- Chester
- Chloe
- Chopard
- Christ's Teeth
- Christian Louboutin
- Christofle
- Christopher Kane
- Clarks
- Cocos Moscow
- Code7
- Colette Malouf
- Colin's
- Columbia
- Comme des Garcons
- Concept Club
- Converse
- Cop.Copine
- Corneliani
- Cosmotheca
- Crocs
- Cropp
- Cultsome
- D.O.M.
- DIM
- DKNY
- Dal Lago
- Damir Doma
- Dan' Mode
- DayNight
- Decathlon
- Defile
- Demeter
- Deseo
- Detki
- Detskij mir
- Diane von Furstenberg
- Diesel
- Dikaja Orhideja
- Dior
- Diplomat
- Dirk Bikkembergs
- Dochki-Synochki
- Dolce & Gabbana
- Domani
- Dr. Martens
- Dries Van Noten
- Dva mjacha
- Dzhanelli Jewellery House
- ECCO
- Edmins
- Ekaterina Smolina
- Ekonika
- Ekran Optika
- Emilio Pucci
- Emporio Armani
- Equipment
- Eres
- Ermenegildo Zegna
- Escada
- Estelle Adoni
- Etam
- Etro
- Eugenia Kim
- Eversale
- F3 Studio
- F5
- FAB store
- Falconeri
- Falke
- Fendi
- Fiksson
- Fila
- Finn Flare
- Fiorella Rubino
- Fleur of England
- Footbox
- Forward
- Fred Perry
- Freywille
- Furla
- Gant
- Gap
- Gate31
- Geox
- Gerard Darel
- Gino Rossi
- Giuseppe Zanotti Design
- Givenchy
- Glance
- Glenfield
- Golfstream
- Grunge John Orchestra. Explosion
- Gucci
- Guess
- Gulliver
- H&M
- Han Kjobenhavn
- Hanro
- Harakter
- Harold
- Helly Nansen
- Helmut Lang
- Henderson
- Hermes
- Hopeshop
- House
- Hugo Boss
- I AM Studio
- Ianis Chamalidy
- Icepeak
- Ija Jots
- Ilcott
- Ile de Beaute
- Ilya Chelyshev
- Incanto
- Incity
- Initials
- Intimissimi
- Isabel Garcia
- J.Kim
- JNBY
- Jacadi
- Jack Wolfskin
- Jacquemus
- Jana Segetti
- Jeans.Only
- Jil Sander
- Jo Malone London
- Joseph
- Junior
- Kant
- Kari
- Kashemir i shelk
- Kenguru
- Kenzo
- Kiehl's
- Kiton
- Kixbox
- Kokosina
- Konsul
- Kotofey
- Koton
- Krakatau
- L'Occitane
- LECHARLATAN
- LUUK dizajn market
- La Mer
- La Perla
- Labor
- Lacoste
- Lady Collection
- Lanvin
- Le Soffre
- Lee
- Lefties
- Lemaire
- Lena Maksimova
- Les Montres
- Letual
- Levi’s
- Leya.me
- Lomonosova 22
- Longchamp
- Louis Vuitton
- Lounger
- Love Moschino
- Love Republic
- Lovegoodslingerie
- Luch Design
- Luhta
- Lush
- M.Reason
- MAC Cosmetics
- Made in Seoul
- Maison Margiela
- Maje
- Mango
- Mango Man
- Mania Grandiosa
- Manolo Blahnik
- Mansur Gavriel
- Marc Cain
- Marc Jacobs
- Marc O'Polo
- Marca
- Marella
- Marks&Spencer
- Marni
- Mary Katrantzou
- Massimo Dutti
- Massimo Renne
- Mavi
- Max Mara
- Max&Co
- Mega Jeans
- Mezzatorre
- Michael Kors
- Mint Store
- Miu Miu
- Mixit
- Modis
- Mohito
- Molecule
- Monki
- Montblanc
- Moschino
- Mothercare
- Myl'naja belka
- NNedre
- NYX
- Natura Siberica
- Nevalenki
- New Balance
- New Yorker
- Nika
- Nike
- Nina Ricci
- No one
- Nomad Goba
- Nomination
- N°21
- O'Stin
- Obey
- Off
- Oh, my
- Omega
- Oodji
- Orby
- Organic Shop
- Otdel
- Outlaw Moscow
- Oysho
- Pal Zileri
- Palmetta
- Pandora
- Paolo Conte
- Parajumpers
- Parfjumer'
- Parizhanka
- Patrizia Pepe
- Paul Smith
- Peremena
- Petek
- Petra
- Pierre Cardin
- Pif Paf Supershop
- Pimp your eyes
- Pinko
- Pirosmani
- Piterskij Schit
- Planeta Sport
- PlayToday
- Pljazhi Mira
- Podruzhka
- Polaroid
- Pompa
- Prada
- Primerova
- Proswim
- Ptentsy Market
- Pull&Bear
- Puma
- Qari Qris
- Quiksilver
- Raf Simons
- Ralf Ringer
- Ralph Lauren
- Ray-Ban
- Razgulyaev x Blagonravova
- Red Valentino
- Redmond
- Reebok
- Reike
- Reima
- Rendez-vous
- Rene Caovilla
- Renegade
- Reserved
- Rick Owens
- Rip Curl
- Ritratti Milano
- Rive Gauche
- Rochas
- Rockland
- Rolex
- Room Store
- Rouge Bunny Rouge
- Roxy
- Runlab
- SH'U clothes
- Saint Laurent
- Saint-Tokyo
- Salamander
- Salewa
- Salvatore Ferragamo
- Samsonite
- Sela
- Sephora
- Shrimps
- Simone Rocha
- SinSay
- Skateshop.ru
- Snezhnaja koroleva
- Soda Firenze
- Sofia
- Sonia Rykiel
- Sorry, I'm Not
- Sozvezdie Krasoti
- Spasibo
- Sportmaster
- Springfield
- St. Friday
- Stas Lopatkin
- Stayer
- Stefanel
- Steilmann
- Stenders
- Stockmann
- Stone Island
- Stradivarius
- Street Beat
- Strellson
- Subbota
- Sunlight
- SuperStep
- Swarovski
- Swatch
- TJ Collection
- Tartine et Chocolat
- Tatyana Parfionova
- Tegin
- Terranova
- Texier
- Tezenis
- The Body Shop
- The North Face
- The Row
- Theory
- Timberland
- Tod's
- Tom Ford
- Tom Tailor
- Tommy Hilfiger
- Tony Moly
- Topman
- Topshop
- Toto Group
- Tourbillon
- Tous
- Traektoria
- Tramontana
- Trial-Sport
- Triumph
- Tvoe
- U.S. Polo Assn.
- UNOde50
- Umbro
- Undiz
- Uniqlo
- Unique fabric
- United Colors Of Benetton
- Usta k ustam
- Uterque
- Vagabond
- Valentino
- Vans
- Vassa&Co
- Versace
- Vetements
- Vicini
- Victoria's Secret
- Viktor&Rolf
- Void Shoes
- Volchok
- Vova
- Walk of Shame
- Weekend Max Mara
- Westland
- Whistles
- White Crow
- Wittchen
- Wolford
- Women'secret
- Wood Wood
- Wrangler
- X-Act
- Yeezy
- Yohji Yamamoto
- Yunost
- Yves Rocher
- ZDDZ
- Zara
- Zarina
- Zenit Arena
- Zolla
- a.testoni
- adidas
- adidas Kids
- adidas Originals
- befree
- forma
- lady & gentleman CITY
- osome2some
- sokolova Bogorodskaya
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