Lingerie and homewear stores in Moscow

A guide to the best lingerie stores in Moscow

All women and men are essentially of two types: those who value underwear over clothing and vice versa. The former are naturally more numerous among ladies, that's why we focus our review on where to get your hands on lingerie of varying degree of sexual explicitness in Moscow. We'll spare you the all too common knowledge of underwear retailer chains like Tezenis, Oysho, Etam, Intimissimi, and Women’s Secret and get right to the less obvious names and locations.

As one would expect, TSUM is a go-to destination for exquisite and luxury lingerie. Think of the British Bordelle, a viable alternative to Agent Provocateur. Bordelle have cemented their reputation as a maker of sensual BDSM-esque lingerie devoid of lace and ribbon work, but armoured with leather satin straps, metal rings, and see-through mesh underlays. Those ladies who feel comfortable with traditional representations of femininity will be delighted what Fleur of England and La Perla have to offer: lingerie can hardly be anymore exquisite and delicate. If you're looking for a swimsuit, take a note of the American-based Lisa Marie Fernandez known for their somewhat conservative yet always colourful beachwear.

The Chanel-owned Eres is a go-to for no frills yet exceptional styles that are moderately colourful and feature moderate lacework. The Saint Room showroom on Malaya Bronnaya St. is a home for the lesser known labels whose products ooze sexuality. The atmoshperics is bodour-inspired and it is required to schedule a personal appointment in advance: Dasha Kuznetsova, the store founder, works on a one-on-one basis with the customer.

Recently, the market has seen the launching of a number of new domestic lingerie brands: Petra, Lovegoodslingerie, Semkiv Underwear, Zenia Maximova, F3, Touch Touch, Summer Soul, and a dozen more of the same kind. Emivi stands out among the competition by offering more expensive, sophisticated, and quality (handmade only) pieces that utterly seductive. We'd also like to highlight Corporelle Lingerie as the number one domestic lingerie label to watch. Corporelle Lingerie products are available for you to try and buy at Saint Room.

Shopping comfortable homewear is as daunting a task as shopping beautiful lingerie. This market niche has been successfully filled by the Ukrainian Sleeper. Their product range is very focused, designs are stripped down to bare essentials, and fabrics have a pleasant hand. The Moscow-based Primrose is a domestic alternative to Sleeper. Time-honoured attaboy and attagirl styles of nightshirts that come in floral and check patterns are made by Derek Rose (check TSUM store directory), while delicate nightgowns in whites are among the staple items offered in Zara Home stores. Sexy peignoir sets are available from just about any of the lingerie brands mentioned above.

Basic underwear, including men's underwear, is available from H&M, Uniqlo, and Oh, my. TSUM is a home for Hanro (Germany), Ritratti Milano (Italy), and Zimmerli (Switzerland) that are best known as makers of basic lingerie in blacks, whites, and flesh-coloured shades. In the meantime, the online Mox store sells blank lingerie by foreign brands that are neither easily available nor particularly popular in Russia: the store is worth paying a visit should you be interested in high-rise panties or no-padding 100% cotton bras with no underwire.