
Mass affluent in Moscow
We keep our eyes on 100 mass affluent brands carried in Moscow stores and we make sure to recommend you the best of them. All there's to know: reviews, must-have products with up-to-date prices, special offers, store locations, and phone numbers
Mass affluent in Moscow in a nutshell
Mass affluent in Moscow:
100 brands, 610 stores
The most viewed this month
Store locations and opening hours for mass affluent in Moscow
see dedicated store pages
A guide to the best 'bridge' brand stores in Moscow
Having shopped mass market brands ad nauseam but still not affluent enough for a TSUM walkthrough? This naturally brings up the question of what actually to wear then. Well, you have basically two options to choose from. The first one is emerging domestic labels that don't have to bow to commercial needs and are unrestrained in their imagination. The other option is to go for international brands with the price point between luxury brands and mass market brands.
The latter is quite a segment we should say. We'll spare you of the all too familiar list of the usual suspects (think well-established middle up retail chains like Pinko, Stefanel, Gant, Tommy Hilfiger, Uterque, and Calvin Klein) to highlight the less popular labels and stores that stock them.
The Tsvetnoy department store is perhaps the first venue that pops up when looking for a mix of fancy yet not exorbitantly priced labels. Just to give an idea of what to expect, the department store boasts the only stand-alone All Saints store in Russia. The store is most likely to be appreciated by aficionados of grunge fashion, subdued neutral colours, and easy-to-wear styles. The store is above all a go-to destination for leather jackets, versatile jumpers for sort-of cold weather, and denimwear. The first and second floors of the department store feature quite a few shop-in-shop gems like JNBY, Wood Wood, ASH, Eleven Paris, and Trends Brands.

Fashionistas of either gender seduced by the 'Made in Britain' appeal are sure to love UK Style. The store started out as a British heritage brands specialist by selling pieces by Barbour, Aquascutum, Mackintosh, and Margaret Howell. Over the time, 'UK Style' has significantly extended the brand array to cover a selection of Scandinavian, French, and American brands as well. So, nowadays UK Style carries Mary Katrantzou, Maison Kitsune, and even Opening Ceremony and A.P.C. However, tweed suit jackets, essential duffle coats, and voluminous cashmere jumpers are still all there.
The selection of items at the Nebo Concept Store is not in the least less interesting. Basic as they are, all pieces are painstakingly curated: only quality materials and the brands that have some history behind them make it into the store: the domestic Grunge John Orchestra. Explosion, Cote & Ciel (France), Human Scales (Sweden), 08sircus (Japan), Hansen (Norway), and the like. The store buyers are partial to Nordic brands.

Au Jour Le Jour, Sandro and Maje are among the French brands carried by the store that stand out. Au Jour Le Jour are all about unbridled style prints, rainbow colours, and insane trimmings like fur pom-poms, tassels, and patches. Sandro and Maje epitomize what is commonly dubbed in Russian glossy titles as "Parisian chic". The lesser known yet as "French" brands are available at the Parisienne multi-brand store.
Don't overlook the domestic labels either: certainly pass by I am Studio, Cyrille Gassiline, and Pepen. These labels have succeeded in scaling up they productions, which was instrumental in their dropping down the price if compared to most other Russian-based companies. If you're looking for knitwear, then go no further than Mir Stores, Norsoyan, and INS.
The mass affluent brands we like

A British fashion retailer of mostly gray clothing that is anything but boring
1 stores in Moscow

An upscale label of essential bags, footwear, chunky jewellery, and apparel made of organic materials
9 stores in Moscow

Thoroughly relevant scandi style minimalism teetering between mass market and upscale brands
1 stores in Moscow
All mass affluent in Moscow
All Saints
Altuzarra
AMI Paris
Banana Republic
Barbour
Bogner
Bogner Fire+Ice
Brooks Brothers
BStatement
Bugatti
Calvin Klein
Calvin Klein Jeans
Campione
Caterina Leman
Christ
Cinzia Rocca
Citizens of Humanity
Clu
Cop.Copine
COS
Cotton Citizen
Crea Concept
Cruciani
Current / Elliott
Daniele Fiesoli
DKNY
Dom Rebel
Elena Furs
Elena Miro
Falconeri
Fred Perry
Ganni
Gant
Gerard Darel
Gizia
Guess
Han Kjobenhavn
Hendersononline
Henry Cotton's
Herno
Iro
Jacob Cohen
J Brand
JNBY
John Smedley
Lacosteonline
LaRoom
Laurel
Levi’s
Liu Jo
Locations of top-ranked Mass affluent
- Mass market fashion
- East-European labels
- New wave labels
- Streetwear
- Designer fashion stores
- Mass affluent
- Multi-brand stores, concept stores, and department stores
- Vintage
- Footwear and accessories stores
- Jewellery stores
- Sportswear stores
- Beauty products
- Childrenswear stores
- Lingerie and homewear stores
- Online stores
- &Other Stories
- 12 STOREEZ
- 21Shop
- 3,14 project
- 48
- A Shade More
- A.W.A.K.E. MODE
- ALDO
- ASH
- Acne Studios
- Acoola
- Adamas
- Agent Provocateur
- Air Moscow
- Aizel
- Alena Akhmadullina
- Alexander McQueen
- Alexander Wang
- Alisa Kuzembaeva
- All Saints
- All Seasons Comfort
- AllTime.ru
- Aloha Gaia
- Alpindustria
- Ann Demeulemeester
- Anta
- Antonio Marras
- Armada
- Arny Praht
- Articoli
- Ashish
- Asics
- Avgvst
- Axiom
- B-shop
- BHS
- BStatement
- Baldinini
- Balenciaga
- Bally
- Balmain
- Banana Republic
- Barbara Bui
- Barbour
- Barker
- Bat Norton
- Bats
- Beba Kids
- Belief
- Bella Kareema
- Bershka
- Blumarine
- Boardriders
- Bobbi Brown
- Bogner
- Bogner Fire+Ice
- Bordelle
- Borodist
- Bottega Veneta
- Braccialini
- Brandshop
- Brooks Brothers
- Brusnika
- Burberry
- ButterMilk Garments
- Button Blue
- Byustie
- CCC
- COS
- Calliope
- Calvin Klein
- Calvin Klein Jeans
- Calvin Klein Underwear
- Calzedonia
- Canada Goose
- Canali
- Captain's Mate
- Carnaby
- Casadei
- Casall
- Celine
- Champion
- Chanel
- Chantal Thomass
- Charlotte Olympia
- Check Ya Head
- Chester
- Chloe
- Chopard
- Christian Louboutin
- Christofle
- Christopher Kane
- Claire Barrow
- Clarins
- Clarks
- Clinique
- Cocos Moscow
- Code7
- Colette Malouf
- Colin's
- Color.Temperature
- Columbia
- Comme des Garcons
- Concept Club
- Converse
- Cop.Copine
- Cosmotheca
- Cottweiler
- Crocs
- Cropp
- DAD
- DIM
- DKNY
- DPAM
- Dal Lago
- Damir Doma
- Dasha Gauser
- Decathlon
- Defile
- Demeter
- Deseo
- Detki
- Detskij mir
- Dikaja Orhideja
- Dior
- Dirk Bikkembergs
- Diva
- Dochki-Synochki
- Dolce & Gabbana
- Dr. Martens
- Dries Van Noten
- Dva mjacha
- Dvenadtsat
- ECCO
- Ekaterina Smolina
- Ekonika
- Ekran Optika
- Emilio Pucci
- Emivi
- Emporio Armani
- Eres
- Ermenegildo Zegna
- Escada
- Estelle Adoni
- Etam
- Etro
- Eugenia Kim
- Expert Professional
- F5
- FV Sport
- Fabi
- Falconeri
- Falke
- Feelosophy
- Fendi
- Fiksson
- Finn Flare
- Five Kids Store
- Fleur of England
- Forma & Soderzhanie
- Forward
- Frame Moscow
- Fred Perry
- Frik Frak
- Furla
- GO circular
- GR-Uniforma
- Galereya Kosmetiki
- Gant
- Gap
- Gap Kids
- Gate31
- Gerard Darel
- Giuseppe Zanotti Design
- Givenchy
- Good Local
- Grunge John Orchestra. Explosion
- Gucci
- Guess
- Gulliver
- H&M
- HHLVK
- Han Kjobenhavn
- Hanro
- Helly Nansen
- Helmut Lang
- Henderson
- Hermes
- Himere
- House
- Hugo Boss
- Hyein Seo
- I AM Studio
- INSHADE
- Icepeak
- Ilcott
- Ile de Beaute
- Incanto
- Incity
- Indexflat
- Infundibulum
- Inglot
- Initials
- Intimissimi
- Isabel Garcia
- Items
- Izba Rouge
- J. W. Anderson
- JNBY
- Jacadi
- Jack Wolfskin
- Jacquemus
- Jil Sander
- Jo Malone London
- John Galliano
- Joseph
- Kant
- Kari
- Kashemir i shelk
- Kenguru
- Kenzo
- Kiehl's
- Kira Plastinina
- Kixbox
- Kokosina
- Korablik
- Kotofey
- Koton
- Krakatau
- Ksenia Schnaider
- KupiVIP
- Kuznetsky Most 20
- L'Occitane
- LECHARLATAN
- LTB
- La Mer
- La Perla
- Lacoste
- Lady Collection
- Lake Studio
- Lanvin
- Lee
- Leform
- Lefties
- Lemaire
- Lena Maksimova
- Les Montres
- Les'
- Letual
- Levi’s
- Lisa Marie Fernandez
- Little Pushkin
- Lo
- Longchamp
- Louis Vuitton
- Love Moschino
- Love Republic
- Lovegoodslingerie
- Luch Design
- Luda Nikishina
- Luhta
- Lush
- M.Reason
- MAC Cosmetics
- Maison Kaleidoscope
- Maison Kitsune
- Maison Margiela
- Maje
- Mango
- Mango Man
- Manolo Blahnik
- Mansur Gavriel
- Marc Cain
- Marc Jacobs
- Marc O'Polo
- Marella
- Marks&Spencer
- Marni
- Mary Katrantzou
- Masha Tsigal
- Massimo Dutti
- Max Mara
- Max&Co
- Mech
- Merc
- Mezzatorre
- Michael Kors
- Minomin
- Miu Miu
- MixBikini
- Mixit
- Modis
- Mohito
- Molecule
- Monki
- Moschino
- Mothercare
- NNedre
- NYX
- Natura Siberica
- New Balance
- New Yorker
- Nike
- Nina Donis
- Nina Ricci
- No one
- Nomad Goba
- Nomination
- Norsoyan
- N°21
- O'Stin
- OMUT jewelry
- Obey
- Oh, my
- Olovo
- Oodji
- Orby
- Organic Shop
- Otocyon
- Outfit
- Outlaw Moscow
- Oysho
- Pal Zileri
- Pandora
- Parajumpers
- Parfjumer'
- Parizhanka
- Parole by Victoria Andreyanova
- Patrizia Pepe
- Paul Smith
- Pepe Jeans
- Petit Bateau
- Petra
- Pierre Cardin
- Pimp your eyes
- Pinko
- Pirosmani
- Planeta Sport
- PlayToday
- Podruzhka
- Polaroid
- Pompa
- Porta 9
- Portal
- Prada
- Primerova
- Primrose
- Proswim
- Pull&Bear
- Puma
- Qari Qris
- Quiksilver
- Raf Simons
- Ralf Ringer
- Ralph Lauren
- Ray-Ban
- Razgulyaev x Blagonravova
- Red Valentino
- Reebok
- Rehab shop
- Reima
- Rendez-vous
- Reserved
- Rick Owens
- Rip Curl
- Ritratti Milano
- Rive Gauche
- Rolex
- Rouge Bunny Rouge
- Roxy
- Runlab
- SH'U clothes
- SVMoscow
- Saharok
- Saint Laurent
- Saint Room
- Salamander
- Salewa
- Sandro
- Savage
- Scotch&Soda
- Sela
- Sephora
- Simone Rocha
- SinSay
- Sisley
- Sneakerhead
- Snezhnaja koroleva
- So Easy
- Sonia Rykiel
- Sorry, I'm Not
- Sozvezdie Krasoti
- Sportmaster
- Sportmax
- Springfield
- Sputnik 1985
- St. Friday
- Stayer
- Stefanel
- Stenders
- Stockmann
- Stone Island
- Stradivarius
- Street Beat
- Streetball
- Strellson
- Stride
- Summer Soul
- Sunlight
- SuperStep
- Swarovski
- Swatch
- TJ Collection
- Take Away
- Tartine et Chocolat
- Tatyana Parfionova
- Tegin
- Terranova
- Tezenis
- The Body Shop
- The North Face
- The Row
- Theory
- Tiffany&Co.
- Tigran Avetisyan
- Timberland
- Tod's
- Tom Ford
- Tom Tailor
- Tommy Hilfiger
- Tony Moly
- Topman
- Topshop
- Tourbillon
- Tous
- Traektoria
- Traffic
- TrendsBrands
- Trial-Sport
- Tsvetnoy
- Tvoe
- U.S. Polo Assn.
- UNOde50
- Ulyana Sergeenko
- Umbro
- Uniqlo
- Unique fabric
- United Colors Of Benetton
- United Nude
- Usta k ustam
- Uterque
- Vagabond
- Valentino
- Van Cleef & Arpels
- Vans
- Vassa&Co
- Versace
- Vetements
- Victoria's Secret
- Vika Gazinskaya
- Viktor&Rolf
- Viktorija Andrejanova
- Vis-A-Vis
- Void Shoes
- Volchok
- Walk of Shame
- Weekday
- Weekend Max Mara
- Westland
- White.Trash.For.Cash.
- Wolford
- Women'secret
- Wood Wood
- Wrangler
- Yauza Store
- Yeezy
- Yohji Yamamoto
- Yunost
- Yves Rocher
- ZDDZ
- ZIQ & YONI
- Zara
- Zarina
- Zolla
- Zolotaja strekoza
- a.testoni
- adidas
- adidas Kids
- adidas Originals
- anna.m.objects
- befree
- forma
- lady & gentleman CITY
- osome2some
- sokolova Bogorodskaya
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