
Mass market fashion in Moscow
We keep our eyes on 163 mass market fashion brands carried in Moscow stores and we make sure to recommend you the best of them. All there's to know: reviews, must-have products with up-to-date prices, special offers, store locations, and phone numbers
Mass market fashion in Moscow in a nutshell
Mass market fashion in Moscow:
163 brand, 1651 stores
The most viewed this month
Store locations and opening hours for mass market fashion in Moscow
see dedicated store pages
A guide to the best mass market stores in Moscow.
As the very name implies, the mass market is an unsegmented market segment with the broadest audience possible. Even if you can well afford buying clothing by higher-end brands, please do not underestimate Zara and H&M. The idea to blend pieces by luxury and affordable labels within a single outfit is as old as time. Just like the idea of mixing brand new and pre-loved items. It has become so common knowledge as to be neglected by too many. However, it's exactly vintage and inexpensive pieces that add that much sought-after careless touch that you badly need when your fashionista's skill and taste are put to test.
The number of mass market brands is ginormous with most of them wholeheartedly ignoring the latest trends. The fashion industry, however, is all about constantly working to keep the market knowledge on the bleeding edge. Only those capable of real-time responding to market signals survive in the long run.

Zara is the best case in point. This company has long been a popular subject of criticism and contention for their unashamed copying of pieces from collections by the most advanced designers of our time. However, consequentialism reigns supreme (at least when applied in the business realm): Zara's strategy is unchallenged, their loyal audience is the broadest imaginable, and their products are most coveted. Zara are the destination for high-street adaptations of items by Vetements, Acne, Celine, and other brands that have swayed the minds of fashionistas around the world.
H&M are an equal of Zara, at least if judged by the scale and brand recognition. This Sweden-based company sticks to a different strategy though. In a nutshell, H&M are the IKEA of the fashion world. The great bulk of their items are clothing basics and footwear, even though clever copies of runway hits are also in place. The number of items made by H&M borders on infinite, that is chances are sooner or later you run into an utterly insane piece that is well worth the effort.
Uniqlo are the number one destination for basics. As we all know the Japanese strive for meticulousness and perfectionism in making just about anything from cars to T-shirts. Uniqlo's greatest hits are ultra light down jackets that lend themselves easily to layering underneath overcoats and the like to keep you warm. Add to this Uniqlo's impeccable basic shirts and relatively inexpensive cashmere jumpers.

Nice and affordable basics are also available from the domestic brands: give a try to Oh, my and NNedre. Mango are definitely worth to pass by when looking for edgy overcoats, jackets, down jackets, and other outerwear of reasonable quality. Gap shine when it comes to denimwear.
Monki are best known for their 90s-ish schoolgirl-tinged style. Their stores are replete with high-rise mom jeans, crop tops, sneakers, and chokers. As hackneyed as this image might be as a whole, as standalone items they can add a refreshing touch to anyone's wardrobe. Pull&Bear have also been traditionally aligned with the 1990s grunge fashion.
Topshop's product quality deterioration in the recent years has been unmatched, if only by Topshop's upsurge in prices. As for New Yorker's product quality, it's sometimes just unacceptable even if one goes by the mass market standards. Bershka, Stradivarius, and Reserved each lack a face of its own, unlike all of the labels mentioned above. It doesn't follow, however, that they can't put a creative twist on a trend that you'll hold most dear to your heart.
The mass market fashion brands we like

Trendy but not overly conspicuous clothing for those weary of Topshop and American Apparel
7 stores in Moscow
All mass market fashion in Moscow
5 karmanov
7 For All Mankind
Affliction
Airfield
Albione
A.M.N. madness national
Anna Verdi
Balizza
Baon
Basler
Bat Norton
befree
Bella Kareema
Bershka
Betty Barclay
BHS
Birelin
Black Star
BML
Boggi
Calliope
Camel Active
Carducci
Castello d'Oro
Charuel
Cocos Moscow
Colin's
Concept Club
Cropp
Daniel Hechter
Dasha Gauser
Devergo
Diesel
Di moda
Dockers
D’S Damat
Elis
Elisabetta Franchi
Eterna
F5
Fabio Paoloni
Familia
Fashion Confession
Ferrari store
Finn Flareonline
Flo&Jo
FunDay
Gap
Gerry Weber
Giorgio Grati
Locations of top-ranked Mass market fashion
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Mega Belaja dacha
-
Kapitoliy Vernadskogo
tel. +7 (495) 739-82-43 -
Rio Leninskij prospekt
tel. +7 (495) 981-27-91 -
Kaleidoscope
tel. +7 (495) 787-67-62 -
Tsentralnyj detskij magazin na Lubyanke
tel. +7 (495) 783-69-98 -
Goodzone
H&M / H&M, H&M Home Location: g. Moskva, Kashirskoe sh., d. 14
Opening hours and map
- Mass market fashion
- East-European labels
- New wave labels
- Streetwear
- Designer fashion stores
- Mass affluent
- Multi-brand stores, concept stores, and department stores
- Vintage
- Footwear and accessories stores
- Jewellery stores
- Sportswear stores
- Beauty products
- Childrenswear stores
- Lingerie and homewear stores
- Online stores
- &Other Stories
- 12 STOREEZ
- 21Shop
- 3,14 project
- 48
- A Shade More
- A.W.A.K.E. MODE
- ALDO
- ASH
- Acne Studios
- Acoola
- Adamas
- Agent Provocateur
- Air Moscow
- Aizel
- Alena Akhmadullina
- Alexander McQueen
- Alexander Wang
- Alisa Kuzembaeva
- All Saints
- All Seasons Comfort
- AllTime.ru
- Aloha Gaia
- Alpindustria
- Ann Demeulemeester
- Anta
- Antonio Marras
- Armada
- Arny Praht
- Articoli
- Ashish
- Asics
- Avgvst
- Axiom
- B-shop
- BHS
- BStatement
- Baldinini
- Balenciaga
- Bally
- Balmain
- Banana Republic
- Barbara Bui
- Barbour
- Barker
- Bat Norton
- Bats
- Beba Kids
- Belief
- Bella Kareema
- Bershka
- Blumarine
- Boardriders
- Bobbi Brown
- Bogner
- Bogner Fire+Ice
- Bordelle
- Borodist
- Bottega Veneta
- Braccialini
- Brandshop
- Brooks Brothers
- Brusnika
- Burberry
- ButterMilk Garments
- Button Blue
- Byustie
- CCC
- COS
- Calliope
- Calvin Klein
- Calvin Klein Jeans
- Calvin Klein Underwear
- Calzedonia
- Canada Goose
- Canali
- Captain's Mate
- Carnaby
- Casadei
- Casall
- Celine
- Champion
- Chanel
- Chantal Thomass
- Charlotte Olympia
- Check Ya Head
- Chester
- Chloe
- Chopard
- Christian Louboutin
- Christofle
- Christopher Kane
- Claire Barrow
- Clarins
- Clarks
- Clinique
- Cocos Moscow
- Code7
- Colette Malouf
- Colin's
- Color.Temperature
- Columbia
- Comme des Garcons
- Concept Club
- Converse
- Cop.Copine
- Cosmotheca
- Cottweiler
- Crocs
- Cropp
- DAD
- DIM
- DKNY
- DPAM
- Dal Lago
- Damir Doma
- Dasha Gauser
- Decathlon
- Defile
- Demeter
- Deseo
- Detki
- Detskij mir
- Dikaja Orhideja
- Dior
- Dirk Bikkembergs
- Diva
- Dochki-Synochki
- Dolce & Gabbana
- Dr. Martens
- Dries Van Noten
- Dva mjacha
- Dvenadtsat
- ECCO
- Ekaterina Smolina
- Ekonika
- Ekran Optika
- Emilio Pucci
- Emivi
- Emporio Armani
- Eres
- Ermenegildo Zegna
- Escada
- Estelle Adoni
- Etam
- Etro
- Eugenia Kim
- Expert Professional
- F5
- FV Sport
- Fabi
- Falconeri
- Falke
- Feelosophy
- Fendi
- Fiksson
- Finn Flare
- Five Kids Store
- Fleur of England
- Forma & Soderzhanie
- Forward
- Frame Moscow
- Fred Perry
- Frik Frak
- Furla
- GO circular
- GR-Uniforma
- Galereya Kosmetiki
- Gant
- Gap
- Gap Kids
- Gate31
- Gerard Darel
- Giuseppe Zanotti Design
- Givenchy
- Good Local
- Grunge John Orchestra. Explosion
- Gucci
- Guess
- Gulliver
- H&M
- HHLVK
- Han Kjobenhavn
- Hanro
- Helly Nansen
- Helmut Lang
- Henderson
- Hermes
- Himere
- House
- Hugo Boss
- Hyein Seo
- I AM Studio
- INSHADE
- Icepeak
- Ilcott
- Ile de Beaute
- Incanto
- Incity
- Indexflat
- Infundibulum
- Inglot
- Initials
- Intimissimi
- Isabel Garcia
- Items
- Izba Rouge
- J. W. Anderson
- JNBY
- Jacadi
- Jack Wolfskin
- Jacquemus
- Jil Sander
- Jo Malone London
- John Galliano
- Joseph
- Kant
- Kari
- Kashemir i shelk
- Kenguru
- Kenzo
- Kiehl's
- Kira Plastinina
- Kixbox
- Kokosina
- Korablik
- Kotofey
- Koton
- Krakatau
- Ksenia Schnaider
- KupiVIP
- Kuznetsky Most 20
- L'Occitane
- LECHARLATAN
- LTB
- La Mer
- La Perla
- Lacoste
- Lady Collection
- Lake Studio
- Lanvin
- Lee
- Leform
- Lefties
- Lemaire
- Lena Maksimova
- Les Montres
- Les'
- Letual
- Levi’s
- Lisa Marie Fernandez
- Little Pushkin
- Lo
- Longchamp
- Louis Vuitton
- Love Moschino
- Love Republic
- Lovegoodslingerie
- Luch Design
- Luda Nikishina
- Luhta
- Lush
- M.Reason
- MAC Cosmetics
- Maison Kaleidoscope
- Maison Kitsune
- Maison Margiela
- Maje
- Mango
- Mango Man
- Manolo Blahnik
- Mansur Gavriel
- Marc Cain
- Marc Jacobs
- Marc O'Polo
- Marella
- Marks&Spencer
- Marni
- Mary Katrantzou
- Masha Tsigal
- Massimo Dutti
- Max Mara
- Max&Co
- Mech
- Merc
- Mezzatorre
- Michael Kors
- Minomin
- Miu Miu
- MixBikini
- Mixit
- Modis
- Mohito
- Molecule
- Monki
- Moschino
- Mothercare
- NNedre
- NYX
- Natura Siberica
- New Balance
- New Yorker
- Nike
- Nina Donis
- Nina Ricci
- No one
- Nomad Goba
- Nomination
- Norsoyan
- N°21
- O'Stin
- OMUT jewelry
- Obey
- Oh, my
- Olovo
- Oodji
- Orby
- Organic Shop
- Otocyon
- Outfit
- Outlaw Moscow
- Oysho
- Pal Zileri
- Pandora
- Parajumpers
- Parfjumer'
- Parizhanka
- Parole by Victoria Andreyanova
- Patrizia Pepe
- Paul Smith
- Pepe Jeans
- Petit Bateau
- Petra
- Pierre Cardin
- Pimp your eyes
- Pinko
- Pirosmani
- Planeta Sport
- PlayToday
- Podruzhka
- Polaroid
- Pompa
- Porta 9
- Portal
- Prada
- Primerova
- Primrose
- Proswim
- Pull&Bear
- Puma
- Qari Qris
- Quiksilver
- Raf Simons
- Ralf Ringer
- Ralph Lauren
- Ray-Ban
- Razgulyaev x Blagonravova
- Red Valentino
- Reebok
- Rehab shop
- Reima
- Rendez-vous
- Reserved
- Rick Owens
- Rip Curl
- Ritratti Milano
- Rive Gauche
- Rolex
- Rouge Bunny Rouge
- Roxy
- Runlab
- SH'U clothes
- SVMoscow
- Saharok
- Saint Laurent
- Saint Room
- Salamander
- Salewa
- Sandro
- Savage
- Scotch&Soda
- Sela
- Sephora
- Simone Rocha
- SinSay
- Sisley
- Sneakerhead
- Snezhnaja koroleva
- So Easy
- Sonia Rykiel
- Sorry, I'm Not
- Sozvezdie Krasoti
- Sportmaster
- Sportmax
- Springfield
- Sputnik 1985
- St. Friday
- Stayer
- Stefanel
- Stenders
- Stockmann
- Stone Island
- Stradivarius
- Street Beat
- Streetball
- Strellson
- Stride
- Summer Soul
- Sunlight
- SuperStep
- Swarovski
- Swatch
- TJ Collection
- Take Away
- Tartine et Chocolat
- Tatyana Parfionova
- Tegin
- Terranova
- Tezenis
- The Body Shop
- The North Face
- The Row
- Theory
- Tiffany&Co.
- Tigran Avetisyan
- Timberland
- Tod's
- Tom Ford
- Tom Tailor
- Tommy Hilfiger
- Tony Moly
- Topman
- Topshop
- Tourbillon
- Tous
- Traektoria
- Traffic
- TrendsBrands
- Trial-Sport
- Tsvetnoy
- Tvoe
- U.S. Polo Assn.
- UNOde50
- Ulyana Sergeenko
- Umbro
- Uniqlo
- Unique fabric
- United Colors Of Benetton
- United Nude
- Usta k ustam
- Uterque
- Vagabond
- Valentino
- Van Cleef & Arpels
- Vans
- Vassa&Co
- Versace
- Vetements
- Victoria's Secret
- Vika Gazinskaya
- Viktor&Rolf
- Viktorija Andrejanova
- Vis-A-Vis
- Void Shoes
- Volchok
- Walk of Shame
- Weekday
- Weekend Max Mara
- Westland
- White.Trash.For.Cash.
- Wolford
- Women'secret
- Wood Wood
- Wrangler
- Yauza Store
- Yeezy
- Yohji Yamamoto
- Yunost
- Yves Rocher
- ZDDZ
- ZIQ & YONI
- Zara
- Zarina
- Zolla
- Zolotaja strekoza
- a.testoni
- adidas
- adidas Kids
- adidas Originals
- anna.m.objects
- befree
- forma
- lady & gentleman CITY
- osome2some
- sokolova Bogorodskaya
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