Jewellery stores in Moscow

A guide to the best jewellery stores in Moscow

Commonly cited but imperfectly understood is the fact a piece of jewellery can make any outfit shine. Serving as one of glossy titles and fashion books staple axioms notwithstanding, this truism is not less true: sometimes one would be better off buying a brooch or a necklace instead of another top. The problem is, however, that quality jewellery that stands out is even more scant in Moscow than apparel.

Among the West European retail chains we would like to hightlight UNOde50, Tous, Oxette, and Uterqüe as the brands to watch. UNOde50 is a Spanish retailer of silver-plated jewellery , that are somewhat rugged and ethnic-tinged. Tous make silver and gold jewellery and use of pearls, precious and semi precious gemstones. Their products are distinguished by refined lightweigt designs replete with minor details that come in a variety of colours. Oxette favour the time-honoured traditions. Uterqüe is a go to destination for massive bijoux: insect-shaped brooches, faux flower and multicoloured bib necklaces, and geometric half-loop earrings made of agate, turquoise, and crystal gems.

The first and second floor elevation areas at the Tsvetnoy department store host the counters showcasing products by emerging domestic jewellery labels. They are made available to the general public by the Moscow-based Items multi-brand store also known for having introduced Moscow fashionistas to JNBY and Wood Wood. The stock is always in the state of flux: the local designer jewellery market is underdeveloped with new names popping up and disappearing ever other season. Be that as it may, the product range lacks no diversity and unpredictability.

Those interested in the Russian jewellery brands are well advised to stop by the Sakharok and Dvenadtsat' (12) multi-brand stores. Sakharok buyers make no secret of their minimalist tastes: most of the items come in well-defined yet unconventional geometric shapes with strong accents. Cuffs, mono earrings, and phalanx rings are all there. The Dvenadtsat' (12) store is known to have discovered One Day Art and other Lambada-based brands: 48, Aloha Gaia, and Ms. Marble. Incidentally, Lambada-like marketplaces are perfect for searching all kinds of jewellery items. It's also worth noting that there're several domestic labels that still haven't secured their space online: Qari Qris, Himere, Fiance, anna.m.objects, and 10.GRAN. Perhaps, one of the most idiosyncratic among Moscow jewellery labels is OMUT jewelry. The brand capitalizes on jewellery and clothing completely made of metal chains: ranging from shoulder-belt body chain transformers to cocoon dresses.

Luxury and unique jewellery items by foreign jewellery and apparel labels are best sought in concept stores: Think LeForm, SVMoscow, KM20, Indexflat, and Aizel. Mainstream luxury jewellery stores have traditionally been located on the ground floor of TSUM: every well-established brand worth its name runs a shop-in-shop there. Vintage jewellery is available at Vintage Voyage, Fineartshop, and Fisika stores.

Unlike with shopping clothing, buying jewellery online is disappointment-proof experience: you're completely spared the chronic fit trouble. Worthwhile edits of bijoux and jewellery are offered by Shopbop, Net-a-Porter, Mytheresa, and ASOS. And never underestimate Etsy: one never knows what they may come across there.